The app for the experience-hungry traveler.
It makes discovering new adventures easy and accessible, all while keeping your spending in check and promoting mindful budgeting.
Seek
My Role
User Researcher
UX Designer
UI Designer
Tooling
Figjam
Figma
Adobe CS
Deliverables
User Research
Prototyping
High Fidelity Designs
Challenge
Seek was my first project in which I was tasked with envisioning a startup that hired me to design a modern mobile app for post-pandemic travel planning.
Through user interviews and testing, a common challenge emerged: many travelers struggle to fully immerse themselves in their experiences due to uncertainty about where to find the best activities and lingering concerns about overspending, both of which often overshadow the planning process.
Experiences,
Memories,
& Community
Solution
The solution is Seek, a travel app that makes discovering and planning activities effortless while keeping travelers mindful of their budgets.
With a seamless, visually engaging experience, Seek streamlines trip planning through curated recommendations, and an interactive budgeting tools. Intuitive navigation ensures users can explore, organize, and track their trips—staying present, spending wisely, and creating lasting memories.
The three main pain points identified are:
Overspending,
Poor Planning,
Lack of Lasting Memories
Seek addresses pain points through its three main tools:
Plan,
Seek,
My Diary
Journey
Discovery
User Interviews
Affinity Diagram
Empathy Map
User Persona
Insights were obtained through five user interviews, followed by the creation of an affinity diagram, empathy map, and user persona based on the findings.
“I feel like I don't have the full benefit of the trip because I don't take sufficient time to search for places and stuff to do.”
-Interviewee 1
“It feels like I always end up overspending because of hidden fees, no matter what service I use.”
-Interviewee 2
Following the interviews, the results were analyzed and organized into six distinct categories, forming an affinity diagram that subsequently informed the empathy map.
Info & Recs
Post Pandemic Changes
Planning Habits
Pain Points
Transparency
Desired Features
Findings revealed that many individuals struggle with managing expenses while planning trips, often overspending on experiences.
Sam, a self-proclaimed "experience seeker," needs a way to enjoy experiences within a budget, as his tendency to overspend results from inadequate planning and last-minute bookings.
Sam
Age:
30
Location:
Miami, FL
Status:
Married
Occupation:
Graphic Designer
Goals:
As an experience seekrer, Sam is eager to discover new adventures but wants to "seek within his budget." He aims to find affordable yet memorable experiences that align with personal interests, without sacrificing quality.
Smart
Creative
Social
Focused
Frustrations:
Keeping up with travel itinerary.
Trusting 3rd party booking
Picks expensive and lackluster travel packages in a hurry.
Hidden fees
Time consuming tasks
Definition & Ideation
Value Proposition
User Journey
Competitor Analysis
Following the interviews, results were mapped out and user insights were organized into six different categories, forming the Affinity Diagram, which later informs the Empathy Map.
Following the interviews, results were mapped out and user insights were organized into six different categories, forming the Affinity Diagram, which later informs the Empathy Map.
Awareness
Consideration
Booking
Experience
Post-Trip
Discuss trip ideas.
Research destinations, prices, & reviews
Finalize dates and book flights.
Journey, partake in events & recollections.
Share photos & reflect on trip highlights.
Opportunities
Provide destination guides tailored to specific needs.
Big effort on user reviews
Itineraries
Transparent
pricing & reviews.
Personalized recommendations, and rewards system
Visual Build
Style Guide
Logo Creation
seek
seek
Typograhpy & Colors
Nunito
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Aa
Regular
Medium
Semibold
Bold
Glowworm
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
Aa
Seek
Search,
Explore,
& Book
Material
iOS Design
Figma
Final Protoype
Material
iOS Design
Figma
Final Protoype
Plan
Upcoming,
Ongoing,
& Past Trips
Diary
Set Goals,
Log,
& Track
Material
iOS Design
Figma
Final Protoype
Post-Design
This project was my first in the Columbia UX UI Design Bootcamp.
This was an exciting journey into understanding user needs and transforming those insights into actionable design solutions. Seeing how creativity and research have the power to transform user experiences.
I honed my skills in user research, synthesis, and creating intuitive designs that truly resonate with users. While the final outcome feels like a solid step forward, I see every project as an opportunity to grow
Future steps
Rewards System: Introduce a feature to incentivize user engagement and foster loyalty through points or perks.
Live Map with Trends and Reviews: Provide real-time insights by displaying user activity, popular spots, and reviews on an interactive map.
Collaborative Travel Planning: Enable group trip planning with tools that allow users to share ideas, vote on options, and organize details together.