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Space for all,

Space for all,

yoga for everyone.

yoga for everyone.

Yoga Space

MY ROLE

Art Direction

Brand Identity

UX UI Designer

TOOLING

Figma

Figjam

Adobe Creative Suite

About

Yoga Space is a contemporary wellness studio designed to cultivate balance, mindfulness, and intentional movement. Rooted in the philosophy that design can shape experience, the brand identity reflects the studio’s commitment to creating an environment of warmth, inclusivity, and human connection.

A key element of the visual identity is the collection of hand-drawn yoga pose icons, used throughout the brand’s content to bring an organic, personal touch. These illustrations soften the perception of yoga, making it feel approachable rather than intimidating. Many people hesitate to attend a class out of fear of not knowing the poses or "not being good enough." Yoga Space challenges that notion, creating a space where everyone—regardless of experience—feels comfortable and welcomed.

A key element of the visual identity is the collection of hand-drawn yoga pose icons, used throughout the brand’s content to bring an organic, personal touch. These illustrations soften the perception of yoga, making it feel approachable rather than intimidating. Many people hesitate to attend a class out of fear of not knowing the poses or "not being good enough." Yoga Space challenges that notion, creating a space where everyone—regardless of experience—feels comfortable and welcomed.

The visual language is bold, yet inviting—balancing energy with ease. Through a considered interplay of typography, color, and illustration, the identity fosters a sense of vibrancy without losing warmth. Rather than adhering to the expected aesthetic of traditional wellness brands, Yoga Space establishes a dynamic presence that reflects movement, flow, and a strong sense of community.

The visual language is bold, yet inviting—balancing energy with ease. Through a considered interplay of typography, color, and illustration, the identity fosters a sense of vibrancy without losing warmth. Rather than adhering to the expected aesthetic of traditional wellness brands, Yoga Space establishes a dynamic presence that reflects movement, flow, and a strong sense of community.

Discovery

Discovery